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Overheard Screams
- On March 11, 2011, strange noises came from the Lululemon store next to the Bethesda Apple store.
- Apple employees heard screaming but dismissed it as "drama."
Jayna's Thesis
- Jayna Murray, a Lululemon employee, swapped shifts to work on the day of the iPad 2 release.
- She was working on her MBA thesis, using Lululemon as a case study, including a crisis communication plan.
Gruesome Discovery
- The next morning, the store manager found the store unlocked and in disarray.
- A witness, Ryan, discovered Jayna's body and a severely injured Brittany Norwood.