When Shift Happens Podcast

E150: Meow From Jupiter: How We're Bringing Crypto To 1 Billion People

Dec 4, 2025
Meow, founder of Jupiter, a leading DEX aggregator on Solana, discusses his mission to make crypto accessible to everyone. He shares the journey of building a platform that has handled over $2 trillion in volume, while shedding light on the token's struggles due to communication failures. The conversation dives into insights on the negative image of crypto, the importance of user experience, and innovative features like gasless transactions. Meow emphasizes the goal to position Jupiter as the 'Google of finance' while navigating challenges in the rapidly evolving DeFi landscape.
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ANECDOTE

Jupiter Was Decided In A Ramen Shop

  • The decision to start Jupiter crystallized in a ramen shop after months of thinking and long walks.
  • Meow shut off externally and decided to execute after that turning point.
INSIGHT

DeFi Will Become Just Finance

  • Meow sees DeFi becoming simply "finance" when accessibility and UX improve for everyone worldwide.
  • Jupiter prioritizes user-centric features like gasless UX and smart fee estimation to achieve that shift.
INSIGHT

Google Of Finance Vision

  • Jupiter aims to be the "Google of finance" by making DeFi the default access point to a universe of money.
  • Meow focuses on simplicity, trust-building, and making crypto more useful than traditional finance.
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