From Listens to Leads: Do Podcast Ads Really Work for Land Investors? | Ep. 93 | Get Serious with Chris Duff

Chris Duff shares a quarterly update on podcast advertising for his land funding business. He dives into the performance of two podcast ad placements, lead tracking efforts, and the overall effectiveness of the strategy. While measuring direct ROI has its challenges, Chris highlights a strong hit rate and the long-term value of brand recognition. He also reflects on adjusting marketing strategies amid shifting economic conditions, all while keeping a solid cash position to stay ready for new opportunities.

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