Michael Wolff: How Donald Trump beat Rupert Murdoch
Sep 29, 2023
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Michael Wolff, journalist and author, discusses the declining importance of Rupert Murdoch and the changing media landscape. The podcast also explores Tucker Carlson's departure from Fox News and the potential fragmentation of Fox's conservative audience. Additionally, the likelihood of Donald Trump's return as president is analyzed, as well as the role of the liberal establishment in his rise.
Rupert Murdoch's power and influence in the media industry is eroding due to changing dynamics, including the decline of his newspaper empire and challenges faced by cable television.
The media landscape is undergoing a rapid transformation, with traditional outlets like Fox News facing challenges, technology companies playing a larger role, and the future of media narratives remaining uncertain.
Deep dives
Rupert Murdoch's Declining Influence in a Changing Media Landscape
Rupert Murdoch, the long-standing powerhouse in the media industry, is facing a changing landscape where the sands of power are shifting and dissolving under him. At the age of 92, he has announced his retirement, partly due to age and partly due to the shifting dynamics in the media business working against him. Murdoch, once seen as a puppet master, is now portrayed as a forlorn figure, mumbling and getting calls wrong, being bullied by his children. His legacy is confounding as it includes Donald Trump's rise to power through Fox News, a man Murdoch detests and has always had contempt for. The decline of his newspaper empire and the challenges faced by cable television, a declining business, further weaken his influence. The power in the media business is now being set in the technology sector, although it lacks strong narratives. Murdoch's beloved newspapers are absent from his recent focus, except for the profitable Wall Street Journal. Fox News, still influential, is also facing challenges with the departure of key figures like Tucker Carlson, and its grip on conservative audiences is also showing signs of wavering.
The Changing Dynamics of Power and Narratives in Media Politics
The world of media politics, which was once dominated by major networks, party establishments, and newspapers, is now experiencing a rapid transformation. Michael Wolfe, an expert in the field, notes that the power dynamic is uncertain, with individuals and entities disappearing and the sands shifting unpredictably. Rupert Murdoch, who held tremendous power and influence for 70 years, is now witnessing the erosion of his power and influence due to changing circumstances. The rise of Fox News, which was not a channel Murdoch himself had much involvement in, and its impact on Donald Trump's presidency, bewilders Murdoch. The media landscape is becoming more fragmented, challenging the dominance of traditional media outlets like Fox News. The decline of cable television, once a cash cow for the industry, further adds to the shifting power dynamics. The future of media narratives is uncertain, with technology companies playing a significant role but lacking strong storytelling capacities.
The Uncertain Future of Donald Trump and Joe Biden
The political landscape in the United States is marked by uncertainty. Michael Wolfe acknowledges that Donald Trump's stature has grown through conflict, and even though Fox News tried to undermine him, he remains a popular primary candidate. Despite legal challenges and controversies, Trump could potentially become president again. This raises questions about the influence of Fox News and the power of the conservative audience. However, both Fox News and the cable television business face challenges and declining profitability. On the other hand, Joe Biden's presidency has been both successful and challenging, with his age and physical appearance raising concerns. Wolfe believes that while Biden appears old and overwhelmed in public, his performance in office has been better than anticipated. The liberal establishment, which has struggled to effectively respond to conservative outliers, has been unable to provide a strong narrative or coherent mission. Ultimately, the future of American politics remains uncertain, with democracy expected to persevere despite the turbulence.