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Side Hustle School

#2759 - Q&A: “ Building community through parasocial relationships…”

Jul 21, 2024
Learn how parasocial relationships can impact your side hustle by cultivating and leveraging them ethically. Explore building community through storytelling, live sessions, and private groups for business growth.
05:28

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Quick takeaways

  • Engage with followers to build trust and community through ethical parasocial relationships.
  • Emphasize transparency in promoting products and maintain audience interaction for sustainable business growth.

Deep dives

Cultivating Parasocial Relationships for Audience Engagement

Parasocial relationships are one-sided connections between content creators and their audience, fostering emotional connections. By engaging directly with followers through activities like responding to comments and hosting live sessions, creators like Jenna, a fitness enthusiast, build trust and a sense of community. Setting up platforms for interaction, such as private Facebook groups, enhances audience engagement and loyalty. Emphasizing transparency when promoting products or services is crucial in cultivating ethical parasocial relationships.

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