What It's Like To Be...
A Creative Director
May 21, 2024
Creative director Jo Skillman from Texas discusses crafting bespoke images with AI, pitching ideas to risk-averse clients, and the struggles creative directors face. Learn about 'swoop and poop' and why creative directors grind their teeth at night.
26:50
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Quick takeaways
- Brands convey identity through core beliefs, not just logos, reflecting hobbies and voice.
- Creative directors align teams with a vision, guiding idea development and ensuring business goals.
Deep dives
Importance of Brand Identity and Communication
Brands convey identity and values through visual elements and core beliefs, not just logos. Brand creativity involves reflecting hobbies, beliefs, and voice. The example of the Federal Reserve Bank project highlighted how branding can impact employee motivation and public perception.
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