What It's Like To Be... A Creative Director
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May 21, 2024 Creative director Jo Skillman from Texas discusses crafting bespoke images with AI, pitching ideas to risk-averse clients, and the struggles creative directors face. Learn about 'swoop and poop' and why creative directors grind their teeth at night.
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Brands Are Whole Identities
- Brands are more than logos; they have hobbies, voices, and belief systems that convey identity.
- Creative work makes a brand's core belief visible so audiences understand who it is for.
Lead With Vision, Not Micromanagement
- Align the team around a single vision and guard business goals while encouraging creativity.
- Step in as a fail-safe: steer audience fit and feasibility without doing others' work for them.
Get Unstuck By Changing Inputs
- When stuck, change inputs: talk to different people and look at new materials like books.
- Use last-minute pressure strategically to force fresh solutions.