Churning out creative possibilities on tight timelines, crafting bespoke stock images with help from AI, and pitching unique ideas to risk-averse clients with Jo Skillman, a creative director in Texas. Why do a lot of creative directors grind their teeth at night? And what is a "swoop and poop"?
NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book out now called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book and order it here. You can also listen to it on Audible and at Apple Books.
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- What do people think your job is like and what is it actually like?
- What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?
