Dudes being afraid of artificial sweetners, hopping on the bandwagon, living according to the value of authenticity, and more. 

TIMESTAMPS: 

(0:00) Sponsors

(3:50) Coke zero & artificial sweetners 

(7:50) Guy purses

(11:30) Trends, bandwagons, authenticity 

(20:00) Novices & mastery

(26:00) Showing it vs being it

(35:45) F1

(39:30) Outro

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