Would big-name universities pay a magazine to write puff pieces about them? You bet.

Guest: Francie Diep, senior reporter for The Chronicle of Higher Education 

Related Reading:

• The Colleges That Pay for Positive Coverage
• Even for ‘Mad Men’ Obsessives, Higher Ed Marketing Inspires Unease 
• Welcome to the Sponsored Campus: More parts of the college experience are up for sale than ever before, experts say.

For more on today’s episode, visit chronicle.com/collegematters.