Marketing School - Digital Marketing and Online Marketing Tips Lloyed Lobo Shares His Secrets to Building His 7-Figure Community #1981
Jan 20, 2022
Lloyed Lobo, Founder and CEO of Boast Capital, shares his journey of building a thriving 7-figure community. He discusses the importance of targeting a specific audience and evolving from community of practice to product-driven focus. Lloyed emphasizes the necessity of in-person events for enhancing connections and member retention. He also navigates the complexities of e-commerce, highlighting tools like ShipStation for order fulfillment, while inviting listeners to engage in entrepreneurial networking for further growth.
AI Snips
Chapters
Transcript
Episode notes
One Community Type
- Start with one community type: either a community of practice or a community of product.
- If you have a product, start with a community of practice to avoid appearing sales-y.
Mission-Driven Community
- Create a strong mission for your community that resonates with your audience.
- Enable members to feel like they're part of authoring that mission.
Serve One Audience
- Focus on serving one specific audience very well.
- Understand their needs, who they follow, and what they value.