"World of DaaS" Rembrand CEO Omar Tawakol - why product placement works better than traditional ads
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Jan 6, 2026 Omar Tawakol, the founder and CEO of Rembrand, shares his insights on AI-driven virtual product placement. He explains why this approach outperforms traditional ads, highlighting the higher recall rates of virtual billboards. Discussing rapid international growth, he notes virtual placement's 10x expansion compared to the U.S. Omar also reveals common pitfalls for repeat founders and how to run effective meetings. Additionally, he explores the potential of AI in enhancing creative personalization and improving recommendation engines.
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Product Placement Is The Native Ad For Video
- Virtual product placement is a native, non-interruptive ad format that fits into video content and can feel additive.
- Omar argues it outperforms interstitial ads because viewers often pay to avoid interruptive ads and prefer integrated messages.
Billboards Beat 3D Objects For Recall
- Billboards in scenes outperform 3D objects because they deliver a clear, memorable message when nothing else competes.
- Omar found billboards increase message recall and separate supply and demand, speeding adoption.
AI-First Workflows Replace VFX Factories
- Replace manual VFX pipelines with software-driven, AI-enabled processes to scale virtual placement.
- Standardize formats and separate supply and demand to avoid slow, art-driven cycles.