Business School with Sharran Srivatsaa Is Selling Evil?
Dec 31, 2024
Is selling really evil? This discussion challenges that notion, presenting sales as a powerful tool for empowerment. It explores how to engage customers intellectually and build trust while avoiding the sleazy pitfalls of traditional sales. The emphasis on ethical practices reveals how emotional commitment fosters loyalty and transforms sales into a value-driven service. Plus, valuable insights on overcoming mental barriers and the importance of hiring support teams for business growth are shared, reshaping the entire sales journey.
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Selling as Empowerment
- Selling is about getting someone intellectually engaged in a future result that is good for them and then helping them emotionally commit to action.
- This redefines selling as a tool for empowerment, not manipulation.
Engage Intellectually, Not Pressure
- Customers prefer sales that educate and solve problems rather than push persuasion.
- Intellectually engaging clients in a positive future result builds trust and avoids "commission breath" pressure.
Guide with Clear Process
- Show clients a clear process that leads to their desired future result to build confidence.
- Being a guide means demonstrating a reliable path, not just telling what to do.