How to Win podcast with Peep Laja
Growing a SaaS Under HEAVY Competition - with Livestorm's Gilles Bertaux
Oct 30, 2023
Livestorm's Gilles Bertaux discusses how they succeeded in a competitive market, acquired customers through feedback and SEO, and grew past $10 million in revenue. They focus on differentiation, European advantage, and shipping key features with high quality. Strategy shifts after hitting revenue milestones and lessons learned are also shared.
18:24
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Quick takeaways
- Livestorm's success was attributed to their investment in SEO and content marketing, driving organic traffic and generating leads.
- The positioning of Livestorm as a webinar platform with a focus on mid-market plus plus, emphasizing security, privacy, and compliance, helped them stand out in the competitive space.
Deep dives
Investing in SEO and Content Marketing
Livestorm found success by investing heavily in SEO and content marketing. They wrote blog posts on a daily basis, focusing on keywords and creating a strong online presence. This strategy helped them drive organic traffic and generate leads for their sales team.
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