Nordic Chief Medical Officer Craig Joseph, MD, and Head of Thought Leadership, Jerome Pagani, PhD, chat with Evan Heigert, creative director at Wolters Kluwer Health. They discuss his work on Emmi, an interactive patient engagement tool, and how it was developed to reach real humans in their actual context. They also discuss the lessons Evan has learned from his experience in journalism and advertising and how he is using them to fill gaps in healthcare using thoughtful, human-centered design.
Show Notes:
[00:00] Intros
[01:11] Evan’s background
[04:21] Wolters Kluwer’s mission and strategy
[09:44] How Emmi reaches patients in their context
[21:47] Team decision making at Emmi
[25:07] Deciding what content to make interactive
[31:08] Keeping data adequate and up to date
[35:26] Creating accessible content and building human connection
[38:20] Things so well designed, they bring Evan joy
For a full transcript, click here.
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