The Marketing Freelancer: Unicorns Unite #254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan
Freelancer Visibility Series #6
If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.
This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.
Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck.
Listen to learn more about:
- The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbie
- Why copy-paste pitch templates are killing your chances—and what to do instead
- Why genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)
- How to position your real, in-the-trenches experience as your strongest pitching superpower
- My favorite hacks for researching podcasts and writing standout pitches that position you as an easy YES
If you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.
Sponsored by AI Copywriter in a Box
Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!
Links Mentioned in the Show:
- The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252
- The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253
- Check out my Press Page for inspo! See real examples of where I've landed and how I’ve positioned myself as an “easy yes.”
- ChatGPT for YouTube extension: https://chatgpt4youtube.com/
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
- YouTube: Emily Reagan
3 ways we can work together:
- Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
- Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
- Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services