Ilse Jonker and Joyce van Aalten: Content Structure and Meaning

Ilse Jonker, an independent content strategy consultant, and Joyce van Aalten, a specialist in taxonomy and semantics, discuss the dynamic interplay between content structure and meaning. They highlight how effective collaboration enhances content projects, sharing insights on navigating digital transformations with humor. The duo emphasizes the significance of patience in taxonomy development, the power of metadata to connect users, and innovative strategies to overcome content redundancy while adapting to changes like generative AI.