Ilse Jonker and Joyce van Aalten: Content Structure and Meaning
Sep 10, 2024
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Ilse Jonker, an independent content strategy consultant, and Joyce van Aalten, a specialist in taxonomy and semantics, discuss the dynamic interplay between content structure and meaning. They highlight how effective collaboration enhances content projects, sharing insights on navigating digital transformations with humor. The duo emphasizes the significance of patience in taxonomy development, the power of metadata to connect users, and innovative strategies to overcome content redundancy while adapting to changes like generative AI.
Collaboration between content strategy and semantics, exemplified by Ilse and Joyce, leads to successful content management across departments.
The concept of 'Minimal Viable Taxonomy' is vital for organizations to adapt and evolve their content strategies over time.
Deep dives
Collaboration in Content Strategy
Effective content strategy involves a strong collaboration between content structure and semantics, which is exemplified by the partnership between independent consultants Joyce and Ilse. Their work emphasizes the integration of organizational silos while coaching clients on how to communicate their strategies to stakeholders. By focusing on structured approaches, they help organizations navigate the complexities of content management and change implementation. Their collaborative efforts often transform content strategies into cohesive, cross-departmental initiatives that engage diverse teams.
Navigating Redundancy in Organizational Content
One common challenge faced by organizations is managing redundancy in content across different departments, which often leads to inconsistent messaging and inefficiencies. Joyce and Ilse address this by conducting thorough audits to identify overlapping content, allowing organizations to recognize areas of unnecessary duplication. They highlight the importance of transparent communication and collaboration between silos to eliminate confusion and streamline content strategies. By using examples such as conflicting information regarding dog waste management found on an organization's website, they demonstrate how connected approaches can reduce redundancy and improve clarity.
The Role of Taxonomy in Future-Proofing Content
The concept of a 'Minimal Viable Taxonomy' emerges as crucial for organizations looking to adapt to changing needs and future developments. Joyce underscores the significance of starting small and gradually expanding taxonomies to accommodate new content as organizations evolve. By prioritizing continual growth and maintenance of taxonomies, organizations can ensure that their content remains relevant, particularly in response to unforeseen events, like the COVID-19 pandemic. This proactive approach enables taxonomies to serve as scaffolding for new content initiatives and supports overall organizational agility.
Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work.
Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen years.
Ilse focuses on content strategy and structure, and Joyce focuses on taxonomy and semantics. Together they build the scaffolding the supports their clients' content operations.
https://ellessmedia.com/csi/ilse-and-joyce/
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