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19min chapter
Ilse Jonker and Joyce van Aalten: Content Structure and Meaning
Content Strategy Insights
Navigating Content Strategy Challenges
This chapter focuses on the collaborative approach to content strategy, emphasizing the need for effective organization and taxonomy to overcome issues like content redundancy. The speakers share strategies for reconnecting organizational silos through thorough content audits and the importance of a Semantic Layer in enhancing communication. They also discuss how structured content and flexible taxonomies can adapt to new developments, particularly in the context of generative AI.
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