Ever wondered how the perfect blend of email marketing and operations can elevate an eCommerce business? In this episode, I'm joined by Karly Craig, author of Email is Not Dead, COO of MiniKatana.com, and Co-Founder of email marketing agency TequilaSunrise.co. Karly has been on my radar for quite some time, and I’m excited to dive deep into email marketing, operations, and systems building today.
Listen in as she shares her unique journey into the eCommerce world, as well as the processes that were most instrumental when she was onboarded as COO of MiniKatana.com. We also discuss the most important thing any business owner can do before bringing on a COO, the toughest challenges of systematizing (and how to tackle them), and her experience transitioning to 3PL.
You can find show notes and more information by clicking here: https://bit.ly/3PKmJ25
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