Marketing Speak 475. Are You FTC Compliant? with Anik Singal
Nov 13, 2024
Anik Singal, a serial digital marketer and entrepreneur, shares his dramatic journey through an 18-month FTC investigation that reshaped his approach to marketing. He discusses the personal impact of compliance failures and how competitor complaints can spark scrutiny. Anik introduces his innovative AI tool, Complyly, designed to scan marketing content for violations, and explains how it reduces legal review costs. His inspiring mission now focuses on teaching compliance, transforming challenges into sustainable business practices.
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Compliant Company Still Got Investigated
- Anik built a large company focused on customer support and low complaints, yet still got an FTC investigative subpoena.
- Even with strong operations, regulatory risk can hit unexpectedly and painfully.
Be Good, Do Good
- Be good and do good is a simple guiding rule to reduce regulator attention.
- Focus on minimizing customer complaints and resolving issues promptly to stay off the FTC radar.
Regulators Clip Words, Not Context
- The FTC will pick specific lines from long webinars and treat them out of context.
- Regulatory review focuses on snippets, not holistic intent, so wording matters immensely.
