Kate Williams is the CEO of 1% for the Planet, the global nonprofit that has turned a simple idea into a worldwide force for good: businesses committing 1% of their annual revenue to environmental causes. If you’ve ever spotted that little 1% for the Planet logo on a favorite brand, you’ve seen Kate’s work in action– under her leadership, the organization has grown to more than 4,400 members across more than 110 countries, certifying nearly a billion dollars in giving to date.

Kate’s path to this work is anything but conventional, though looking back, it all makes perfect sense. A NOLS course at age 18 opened up new horizons for Kate and gave her a crash course in leadership, responsibility, and the joy of working hard alongside passionate people with a shared purpose. That experience led her into experiential education, then to leading the Northern Forest Canoe Trail, and eventually to 1% for the Planet. Along the way, she’s stayed grounded in service and humility, and she has a knack for seeing challenges as opportunities to grow.

In this conversation, Kate and I dig into her personal journey and the philosophy that drives her leadership. We talk about the growth of 1% for the Planet, the credibility it brings to a crowded sustainability space, and why she believes real leadership is built in “small, consistent, humble moments.” We also get into her outdoor roots, her parents’ influence, the importance of curiosity, and her belief that no matter where you are in life, “the journey continues.” It’s a wide-ranging, generous conversation with someone who’s helping to reshape how businesses and individuals show up for the planet. Enjoy!

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Kate Williams
1% for the Planet
Full episode notes and links: https://mountainandprairie.com/kate-williams/

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TOPICS DISCUSSED:

2:00 - Intro, sharing NOLS love
5:11 - How NOLS shaped Kate as a leader
9:49 - Rescue in the wilderness
14:28 - Back to real life
19:01 - Post-college plan
21:06 - The black abyss
23:03 - Why business school?
27:04 - Northern Forest Canoe Trail
32:39 - Path to 1% for the Planet
37:21 - Person of action
39:47 - 1%’s impact
42:19 - Acceleration
45:46 - Marketing impacts
48:17 - Nonprofits and businesses
51:22 - 1% + The Conservation Alliance
54:21 - Leaders Kate admires
59:01 - Book recs
1:03:24 - Parting words

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