In a riveting conversation on The Brand Called You podcast, Peter Spear, owner of Spear, an experience research company, delves into the nuances of brand listening and its pivotal role in understanding consumer behavior. From his journey into consumer anthropology to embracing digital tools in the digital age, Spear shares profound insights on the evolving landscape of qualitative research. He emphasizes the importance of cultural context in brand research and highlights the transformative power of storytelling in building brand identity. Drawing from his experiences in Nepal and India, Spear discusses how travel fosters empathy and enriches professional perspectives. With a focus on discovery research, he advocates for startups to invest early in understanding their consumers. Join the conversation to unravel the secrets of effective brand research and storytelling from a seasoned marketing guru.
00:34- About Peter Spear
The Brand Called You