Leveling Up with Eric Siu
How Your Business Can Stay Relevant in an AI-Run World (From Greg Isenberg's YouTube Video)
Mar 16, 2024
Discussion on pay-for-performance agencies and AI agents in customer service. Opportunities in finance and hospitality. Role of smart contracts in marketing. Gamification in various aspects of life. Importance of focus for agency businesses.
29:23
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Quick takeaways
- Businesses can benefit from pay-for-performance agencies by focusing on delivering results based on performance metrics rather than fixed fees, incentivizing marketers to concentrate on tangible outcomes and potential advancements like smart contracts.
- Integration of AI agents in customer service is transforming interactions with customers, handling tasks like scheduling calls, managing inquiries, and closing deals, leading to improved efficiency, cost savings, and enhanced service quality across different industries.
Deep dives
The Emerging Trend of Pay for Performance Agencies
Pay for performance agencies are gaining significant traction as businesses look for innovative ways to minimize risk and maximize results. These agencies focus on delivering results based on performance metrics rather than traditional fixed fees. For example, a finance industry-focused agency excels in pay-per-click advertising, offering customers a low-risk entry with no long-term commitment. This model incentivizes marketers to focus on delivering tangible results and allows for potential future advancements such as smart contracts.
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