#MeetCoolPeople MCP063: The Power of Core Values and Storytelling in Business w/Stacy Eleczko
Hey there! You're in for a treat with today's #MeetCoolPeople episode. I got to chat with Stacy Eleczko - and let me tell you, this conversation was gold for anyone looking to nail their brand messaging.
Here's what I love about Stacy's story - she kind of fell into copywriting by accident! She started in education, but her curiosity and willingness to take chances led her down this totally different path. Now she's a brand messaging strategist and website sales copywriter, helping impact-driven businesses find their voice and stand out in the crowd.
During our chat, we dove deep into what makes a business's messaging really work. You know those companies that just seem to "get it" with their marketing? Stacy broke down exactly how they do it - and better yet, how you can do it too.
đŻ Key Takeaways:
- Brand Story Magic: Okay, this blew my mind - your brand story isn't what YOU say about your business, it's what OTHER people say when you're not around! Stacy shared how to shape that narrative in a way that actually sticks.
- Mission, Vision & Values (Yes, They Actually Matter!): Whether you're a one-person show or running a bigger operation, these aren't just fancy words for your website. They're like your business's GPS - keeping you on track and helping you make better decisions every single day.
- Speaking Your Customer's Language: Stop trying to sound fancy! Stacy emphasized that the best messaging comes from literally using your clients' own words when they talk about their problems and how you helped solve them.
- Core Values That Actually Mean Something: We had such a great discussion about how core values like kindness and respect aren't just feel-good fluff - they're your secret weapon for building genuine connections and growing your business authentically.
- Evolution Is Good: Your messaging should grow as your business does. What worked last year might not hit the mark today, and that's totally okay!
đ Connect with Stacy:
* Find her on LinkedIn: https://www.linkedin.com/in/copybystacy
* Check out her website: https://stacyeleczko.com/
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