32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship

Adam Faulkner is a pretty interesting guy; whether it’s his background as a creative at agencies, his biketrip from London to Tokyo, or the seemingly endless catalogue of music references he can speak to at the drop of a hat. 
This week, we brought him onto Dig In to talk about his company, CreativeAF, and the power of sonic branding. CreativeAF builds music videos for brands of all shapes and sizes, like Amnesty International and Sipsmith’s Gin. 
On this episode, he chats to Meagan about:
- Why sound so important to him
- How CreativeAF handles sound different than other production companies
- Why sonic branding is a bit of an afterthought, and why it shouldn’t be anymore
- How to structure the campaign development process in a way that prioritizes sound and music
- Which brands are doing a great job with sonic branding (and why)

Tune in to learn about how Adam created this thiriving business at the outset of the pandemic and why it’s making [sound] waves.