E122: Does 15 minutes quick commerce work in India, or anywhere in this world? | Impulso E122

In this episode, we dive into the world of quick commerce - also known as “insta shopping” or “near field commerce” by our insights team. In markets like China and India, companies are starting to set their delivery goals within 15 to 30 minutes. We break down what really happens behind the scenes after an order is placed on your smartphones: the logistics, the tech, and the very different operation models behind 15 minute vs 30 minute deliveries. Are 15 minute deliveries even feasible? What challenge do platforms, merchants and riders face in making it work? Will 15 minute delivery become the future of ecommerce? 00:01:00 – What exactly is quick commerce and what are the expectations around the world? 00:03:05 – Insights from inside a dark store 00:06:20 – How does the platform choose to prioritise online orders, or physical shoppers? 00:09:00 – What are the struggles the riders are facing? 00:13:00 – Are 15 minute deliveries feasible? Featured materials: Upstream movie on Netflix: https://www.netflix.com/sg/title/81946536