The Impulso Podcast E122: Does 15 minutes quick commerce work in India, or anywhere in this world? | Impulso E122
Jun 24, 2025
Wei Han, a member of the Impulso Insights team, shares his expertise on quick commerce in the booming markets of India and China. He discusses the intricacies of 15-minute vs. 30-minute deliveries, revealing the challenges riders face and the unique operations of dark stores. Wei highlights the importance of logistics and rider safety, along with the pressure of customer ratings. The conversation raises critical questions about the feasibility of ultra-fast delivery models and what these mean for the future of e-commerce.
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Three-Party Orchestration Matters
- Quick commerce requires coordination between platforms, riders, and merchants to hit minute-level SLAs.
- Different store models (dark stores vs physical shops) create distinct operational trade-offs that shape speed.
Dark Store With Live Fish Sections
- Teng Yen describes a dark store called Ding Dong Mai Park with specialized sections, including live fish tanks.
- Riders sometimes fetch fish directly while other categories have dedicated packers and processes.
In-Store Fulfilment Disrupts Retail Flow
- Serving in-store customers and fulfilling online orders creates conflicts over picking locations and rider access.
- Store layout and separate rider entrances materially impact pickup time and customer experience.
