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What Works

EP 452: This Daily YouTube Show is a Rich Text

Dec 7, 2023
In this podcast, the hosts discuss their love for Good Mythical Morning and its cultural impact. They explore the concept of parasocial relationships and reflect on the joy of playing with children's toys. They also talk about taste test competitions and the unique friendship between Rhett and Link.
25:20

Podcast summary created with Snipd AI

Quick takeaways

  • Good Mythical Morning offers thoughtfulness and self-awareness, while creating a participatory experience for viewers.
  • Viewers develop parasocial relationships with Rhett and Link, actively participating and creating alongside the show.

Deep dives

Good Mythical Morning: A Multi-dimensional Media Project

Good Mythical Morning is an experimental media project hosted by Rhett McLaughlin and Link Neal. Through their daily YouTube show, they entertain their audience for 20 to 30 minutes per episode. Despite its goofy surface, the show offers a lot to unpack, with Rhett and Link displaying thoughtfulness and self-awareness in their craft. Good Mythical Morning is just one aspect of Mythical Entertainment, their multimedia entertainment company that employs about 100 people. Rhett and Link's openness about their process and their willingness to make the internet media business part of the experience itself contribute to the show's success. Additionally, the show models mature male adult friendship and explores topics like intimacy, fatherhood, and anxiety. Good Mythical Morning creates a participatory experience for viewers, where they can play along, interact, and even create their own meanings within the show.

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