CYCLING WARS: TREK v. LEMOND — Who Gets to Tell the Story?

When Trek scrubbed Greg LeMond’s name from its catalog—then sent $200,000 to a charity—their 15-year partnership ended with a whisper, not a verdict. In this episode we follow the receipts: contracts, press statements, court filings, and the cultural weather that turned a licensing deal into a public breakup. We revisit Armstrong, Ferrari, and the silence of the 2000s, and ask why truth-telling was punished.

Expect hard facts, context, and takeaways on contracts, speech, and settlements. By the end, you may see why this was never just about bikes—it was about power, silence, and who gets to tell cycling’s story.

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