The Edward Show Entity SEO, Parasite Hacks & Google Patches - with Jesper Nissen
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Sep 14, 2025 Jesper Nissen, an SEO expert and founder of SchemaWriter, shares his insights on Entity SEO and parasite hacks. He breaks down how entities can improve search visibility and explains important 'ranking zones' like URL and H1 tags. Nissen discusses the implications of recent Google updates, the pros and cons of paid indexing, and how to ethically navigate SEO. He also reveals techniques for local SEO success using social media and offers innovative strategies for effective backlink building. Tune in for practical tips and tricks!
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Entities Power Relevance
- Entities are keywords tied to real-world concepts (often Wikipedia pages) that feed Google's Knowledge Graph.
- Placing relevant entities across on-page ranking zones increases relevance and likely improves ranking.
Use Ranking Zones Intentionally
- Insert your target keyword and the most relevant entities into the main ranking zones: URL, title, H1/H2, alt tags, and body.
- Prioritize readable placement so humans benefit while search signals strengthen.
Find Entity Gaps With ChatGPT
- Do an entity gap analysis by comparing your page to top competitors and listing missing entities.
- Use ChatGPT or tools like SchemaWriter to extract competitor entities and fill those gaps on your page.