Apptivate: App Marketing Explained Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)
Michelle Lerner is the Director of Business Development at Branch. Branch provides cross-platform linking and attribution solutions to the world's leading digital brands.
Questions Michelle Answered in this Episode:
- How has the role of men and women in the mobile tech space evolved since you started your career?
- Do you feel more confident and comfortable vocalizing yourself now because you’re in a more senior position or because of the work environment?
- Did you have a mentor that helped you to feel this way or was it something else?
- As a manager, how do you empower your direct reports?
- What do you think we can be doing more in the workplace to empower women?
- What in your personal life has helped you build your confidence at work?
- How do you set boundaries at work, in your personal life, with men?
- What advice would you give to women when it comes to defining career goals?
Timestamp:
- 1:19 Michelle’s background
- 3:53 Being discouraged to speak up earlier in her career
- 6:08 Dispelling impostor syndrome
- 7:30 Having mentors, being a mentor
- 13:56 Perfectionism & failure
- 19:34 How running helped her build confidence
- 22:18 Setting expectations
- 25:40 Career advice for women in mobile
Quotes:
(4:55-5:09) “I think as a woman, we’re always told to be put in this little box of like, ‘Okay, well, behave.’ But, I don’t think the opposite of that being having a voice and making sure you’re heard is misbehaving.”
(16:38-16:58) “I think as managers and as leaders, we’re always being like, ‘Hey, why don’t we try it like this?’ instead of being like, ‘What do you think we should do?’ And I think continuing to ask questions will also really help people get their footing and have a voice because then the more questions you ask, the more they’ll feel like they’re able to come forward and bring their opinion and thoughts to the table.”