[[:encoded, "Most entrepreneurs experience a critical stage in their business where they need to consistently build their client base, yet they don’t have the time or resources to devote to serving more clients. So, how do you get more clients without working harder? \n\nLet’s talk about 6 tips to help you do this. \n\nIdea #1: Create Information Resources\nRegardless of your industry, your business has a powerful point of leverage that can be used to find and keep more clients: information. Create free and low-cost channels through which you can introduce yourself and your business - without significant time or effort investment on the backend. This is the “Create-It-And-Leave-It” method that creates not only more avenues for prospects to learn about you, but also expands your market reach and/or revenue.\n\n*The goal here is to create a hands-off/low-touch method to allow prospects the opportunity to Know-Like-Trust you. As we all know, this process takes time and effort. By providing these hands-off/low-touch resources, you will free up your time which will boost revenue because you’ll have more time to focus on the clients who are ready to work with you now!\n\nExamples: Downloadable Information Products (ebooks, special reports, etc.) - Blog - Free Articles – Free Podcasts – Free Videos – Free Information Calls or Webinars.\n\nIdea #2: Stand Out\nTo get the attention of ideal prospects, you must stand out from the crowd. Everyday information isn’t unique information. You have to show ideal prospects what makes you different from others in your industry. Be willing to share personal and professional experiences - and the lessons you’ve learned from those experiences. You have a unique perspective that separates you from the crowd. When you begin sharing what makes you different, it becomes easier for your ideal prospect to identify you from the rest of the crowd.\n\nExamples: Your unique experience is your Unique Selling Point (USP). You are your greatest USP. Even if you’re selling a corporate product or service, what makes it unique is what you bring to the table because no one else delivers that in the way that only you are able.\n\nLet me share a quick story with you. A real estate agent friend of mine had a client who wanted a specific house in a specific area of town. They agreed on a fair price for the house based on the comps for that house in that area and the agent went to the owners house with a bottle of champagne and said that he just sold his h
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I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.
Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
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Goal Setting & Achievement Podcast: Business|Productivity