1,997 - Is Multifamily Ready for Its Green Apron Moment? | PropTech, Leadership & Professionalism

Ever wonder what Starbucks' green apron can teach us about Multifamily?In this episode of the Multifamily Collective, I unpack a quiet revolution happening at Starbucks under their new CEO — black attire returning to the forefront to let the iconic green apron shine. It’s branding. It’s intentionality. It’s leadership.And it got me thinking…What’s our green apron in the Multifamily industry?Have we relaxed too far post-COVID?Have we traded consistency and professionalism for comfort?I reflect on the days when dress codes were the norm — when career apparel wasn’t a buzzkill but a badge of purpose. Today, we walk into leasing offices and see everything from casual Friday to “did you forget you work in leasing?” And while this isn't a knock on anyone, it's a call to reimagine how we show up — for our teams, our brands, and most importantly, our customers.This isn’t about fashion.It’s about storytelling.It’s about packaging.It’s about pride.What message do we send when we present ourselves well? When our team attire becomes a visual handshake that says, "We take this seriously"?Maybe it's time we found our own green apron.Like this kind of industry insight?Hit that like button, subscribe to the channel, and join the conversation in the comments below.We’re just getting started.