PocketGamer.biz Podcast
S03 E23 Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franchise”
Dec 21, 2023
Yaron Leyvand, Executive VP at Zynga, shares Zynga's strategy for growth and success in the gaming industry. They focus on live ops and content, explore innovative changes in puzzle games, and emphasize the importance of player engagement. The podcast also discusses Zynga's approach to acquisitions and their collaboration with Take-Two. Finally, they mention the upcoming 10-year anniversary celebration of PocketGamer Connects.
36:00
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Quick takeaways
- Zynga's success in creating 'forever franchises' lies in their disciplined approach to game development, focusing on live operations, regular content updates, and milestone events.
- Zynga's M&A strategy involves finding talented teams that can scale and synergize effectively, maintaining their unique DNA while benefiting from shared knowledge, best practices, and infrastructure.
Deep dives
Celebrating 10 years of Pocket Gamer Connects
Pocket Gamer Connects (PGC) has been an essential and must-attend event in the mobile games world for a decade, offering a platform for industry professionals to gather, network, and do business. With over 3,000 attendees expected this year, PGC London is a homecoming for many, providing an opportunity to connect, meet friends, and test the market's temperature. The event's success can be attributed to its focus on live operations, engaging content, and larger systems that surprise and excite players. PGC has also played a key role in the evolution of the mobile games market, adapting to constant change and fostering growth in the industry.
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