Our guest rockets results and achieves sustainable success thanks to what co-host Brian Baglow calls the 4Ps: people, platform, partnerships, and personalisation. Tobias Edl, Director of Marketing & New Business at WHOW Games GmbH, joins Brian and Peggy Anne Salz in this episode to explain how WHOW's immersive tactics and attractive dual monetisation method create a loyal player base and have led to millions of game downloads across app stores. Tobias expands on the effect of real-time gameplay on player interest and reveals an aspect of successful strategy that he thinks marketers are missing.

CHAPTER TIMESTAMPS

00:00 - The face you need to know

03:02 - Walking through Vegas on your phone

07:11 - Keeping player interest high with real-time gameplay

09:11 - Tobias' personal connection to his games

11:55 - Monetising with IP

13:40 - What sets Whow Games apart?

15:37 - Choosing a winning creative

18:09 - The importance of localisation

19:33 - Third-party app stores...are they worth it?

22:16 - What are marketers missing

24:10 - Games Q&A with Tobias 

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