How to Embrace Your Weirdness & Make Money From It
Jan 9, 2024
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Guest Chrissy Flanagan, founder of Chaotic Social and 'Sausage Queen,' shares her journey from political adviser to creating a unique social platform for adult friendships. Topics covered include embracing weirdness for success, inclusion/exclusion in marketing, transforming failure into a social phenomenon, and the surprising marketing strategy ignored by adults but mastered by kids.
Authenticity is key to success; be true to yourself and embrace your uniqueness.
Find a balance between incorporating feedback and staying true to your own ideas and beliefs.
Identify a distinctive element that sets you apart and build your brand around it.
Deep dives
Authenticity and Being Yourself
The key to success is authenticity. Be true to yourself and don't try to please others. People are drawn to authenticity and appreciate when you are genuine. It may take time to fully understand yourself and what you want to do, but embrace your uniqueness and let it shine through in your work. Don't be afraid to go against the grain and be different.
Listen to Your Audience, But Trust Your Instincts
Engage with your audience and listen to their feedback, but don't let it dictate every decision. Your audience can offer valuable insights, but you should also trust your own instincts and vision. Find a balance between incorporating feedback and staying true to your own ideas and beliefs. Avoid trying to please everyone, as it's impossible to satisfy everyone's preferences and needs.
Find Your Distinctive Element
Identify a distinctive element that sets you apart from others. It could be a specific color, a unique offering, or a specialized niche. Having a clear point of differentiation helps you stand out in the market and attract the right audience. Embrace that distinctive element and build your brand around it.
Embrace Emerging Media
Don't overlook the potential of emerging media platforms. These channels, like TikTok, offer new opportunities to connect with your audience and build a following. Experiment, create content, and engage authentically with users on these platforms. Stay open-minded to changes in consumer behavior and adapt your marketing strategies accordingly.
Value Engineering and Profitability
Continuously evaluate the financial viability of your business model. Focus on generating revenue while keeping costs in check. Value engineering involves finding ways to provide a valuable experience to your audience while maximizing profitability. Determine what offerings resonate most with your audience and optimize your business accordingly.
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Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies.
Chrissy's classes, ranging from creepy doll making to beginner's stand-up comedy, are more than just learning experiences; they're a novel way to develop friendships in adulthood. Her approach is a breath of fresh air in adult socializing, making her a visionary in creating new forms of community.
Topics Covered:
(00:00) - Intro
(02:49) - From political playgrounds to 4 AM faxes
(07:51) - The incredible journey of Sydney's most weird entrepreneur
(09:40) - How embracing your true weirdness can lead to unassailable success
(13:22) - ADHD? Autism? No problems
(21:59) - The radical social experiment in community building
(27:42) - The art of inclusion and exclusion in marketing
(34:24) - Chrissy's marketing genius behind the sausage factory
(37:42) - Transforming failure into a unique social phenomenon
(44:41) - How to turn a pub, choirs, and sewing classes into a social sensation
(52:45) - From obscurity to viral sensation
(58:59) - The surprising marketing strategy ignored by adults but mastered by kids