Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Embrace Your Weirdness & Make Money From It

Jan 9, 2024

Guest Chrissy Flanagan, founder of Chaotic Social and 'Sausage Queen,' shares her journey from political adviser to creating a unique social platform for adult friendships. Topics covered include embracing weirdness for success, inclusion/exclusion in marketing, transforming failure into a social phenomenon, and the surprising marketing strategy ignored by adults but mastered by kids.

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Introduction

00:00 • 2min

Reflecting on the Experience of Being a Political and Media Advisor

01:46 • 2min

Working Long Hours and a Demanding Job

03:18 • 2min

Working in a Challenging Job and Dealing with Train Fatality Calls

05:10 • 2min

Embracing Uniqueness and Authenticity

06:48 • 17min

Creating a Neurodiverse-Friendly Environment and Understanding Exclusion

24:14 • 12min

Embracing Uniqueness and Creating Chaotic Social

36:38 • 11min

Embracing Authenticity and Taking Risks

48:03 • 12min

Wrapping Up with a Newsletter and Listener Feedback

01:00:21 • 2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies.

Chrissy's classes, ranging from creepy doll making to beginner's stand-up comedy, are more than just learning experiences; they're a novel way to develop friendships in adulthood. Her approach is a breath of fresh air in adult socializing, making her a visionary in creating new forms of community.

Topics Covered:

(00:00) - Intro
(02:49) - From political playgrounds to 4 AM faxes
(07:51) - The incredible journey of Sydney's most weird entrepreneur
(09:40) - How embracing your true weirdness can lead to unassailable success
(13:22) - ADHD? Autism? No problems
(21:59) - The radical social experiment in community building
(27:42) - The art of inclusion and exclusion in marketing
(34:24) - Chrissy's marketing genius behind the sausage factory
(37:42) - Transforming failure into a unique social phenomenon
(44:41) - How to turn a pub, choirs, and sewing classes into a social sensation
(52:45) - From obscurity to viral sensation
(58:59) - The surprising marketing strategy ignored by adults but mastered by kids

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
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→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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