Freelance to Founder Is "Find a Niche" Outdated Advice?
Oct 30, 2025
Join Christine Olivas, Founder and CEO of No Single Individual, as she shares her expertise on niching in the creative industry. Christine breaks down the myth that specialization is always essential. Instead, she advocates for a thoughtful approach, encouraging freelancers to experiment before committing to a niche. Discover how to validate market demand through client conversations and the benefits of building a small team to balance various services. Ultimately, it’s about pursuing what you love while ensuring it aligns with market needs.
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Christine's Italian Background
- Christine studied Italian as a second major and kept practicing with media and travel.
- She still watches Italian shows and listens to podcasts to maintain the language.
Experiment Before You Narrow
- Try both skills long enough to see which the market rewards and which you enjoy more.
- Experiment before locking into a single niche so you avoid premature specialization.
Cross-Discipline Skills Are Valuable
- Combining design and social content creates a rare, valuable skill set.
- Those crossovers can make a freelancer uniquely hireable for integrated brand work.