The Dentalpreneur Podcast w/ Dr. Mark Costes 2327: Biggest Startup Mistakes Dentists Make & How to Avoid Them
On today’s episode, Dr. Mark Costes is joined by Dr. Chris Green of The Practice Launchpad and Justin “JJ” Ditkofsky of WeCare to talk about all things dental startups—from the earliest planning stages to scaling for long-term success. The trio dives deep into the real-world challenges dentists face when launching a practice, including costly lease mistakes, undersized offices, decision fatigue, and lack of future scalability. JJ shares wild personal stories (including why he's podcasting from his backyard), real estate insights from Frisco, Texas to Tribeca, and what separates a smart startup from a money pit. Chris outlines his proven three-phase approach to launching and optimizing a startup, while Mark breaks down why thinking like a CEO from day one is critical. Plus, they announce a free live event in NYC on September 18, 2025, for dentists considering startups—complete with networking, lectures, and champagne.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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