#70 - Stop Losing Money: E-Commerce Advice That Scaled Brands to $500 Million | Paul Waddy

Paul Waddy is a globally recognised e-commerce expert, author, and strategist. He shares his e-commerce and branding lessons behind scaling brands like Showpo, Budgy Smuggler, Geedup, and Who Is Elijah to over $500M in collective revenue. In this episode, discover why most online stores fail, how to find product-market fit, and what it takes to build a sustainable e-commerce business.

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(00:00) Introduction
(06:01) Discovering Purpose in E-Commerce
(12:01) Making the Leap into Entrepreneurship
(24:01) Lessons from Early Failures
(36:01) Building Consistency in Business
(48:01) Breaking and Rebuilding Brand Strategy
(56:01) Reinventing Through Operations
(01:04:01) Creating a Brand That Lasts
(01:12:01) The Business Mindset Shift
(01:18:01) Thriving Through Uncertainty
(01:22:01) The Future of E-Commerce