Cautionary Tales with Tim Harford

The False Dawn of the Electric Car

5 snips
Apr 8, 2022
Sir Clive Sinclair, a groundbreaking British entrepreneur best known for his innovations in home computing, discusses his ambitious yet ill-fated venture into electric vehicles with the Sinclair C5. He reveals the vision behind this quirky 'aerodynamic bathtub' and the skepticism it faced in the 1980s. While the C5 promised affordable, eco-friendly transport, it struggled with safety and consumer acceptance. Sinclair reflects on the lessons learned from his experience, comparing his journey to the modern successes of today's electric car innovations.
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ANECDOTE

Sinclair's Early Successes

  • Clive Sinclair, a British entrepreneur, found success with pocket calculators and the ZX Spectrum computer.
  • These successes positioned him as a leading figure in the tech world, rivaling even Steve Jobs and Bill Gates.
ANECDOTE

The C5 Debacle

  • Despite his tech successes, Sinclair's venture into electric vehicles with the C5 was a failure.
  • The C5, launched in 1985, faced criticism for its practicality and safety, ultimately leading to its demise.
INSIGHT

C5: A Visionary Failure

  • Sinclair's C5, while ultimately a failure, was a prescient idea ahead of its time.
  • The market wasn't ready for small electric vehicles in 1985, but similar products thrive today due to technological and societal shifts.
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