When you watch a B2B ad, what are they really selling you?
It’s not a new CRM or cutting-edge system to manage inventory. They’re selling security. They’re promising this tool will keep your doors open, your payrolls met, and your future business success.
What about B2C? Are they trying to sell you security….or something else?
Today I'm diving into the differences between B2C and B2B marketing. Which emotional buttons are they pushing and why does it make sense? How should you construct your marketing to make sure you push that button every time? Plus, if you’re in B2B, you’ll learn why brand storytelling is paramount to your success and how to sell it to your CMO or CEO.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Storytelligent | Brand Storytelling with Bryce McNabb