Better Advertising with BTR Media Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces
#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ryno Sports as an online marketplace brand for MLB Players, Inc. merchandise. They highlight the challenges and opportunities of marketing player-specific gear, navigating licensing agreements, and expanding into new marketplaces like Walmart and TikTok Shop. They also discuss the importance of seasonality and collaborations with artists to drive brand awareness and capture niche markets. Looking ahead, they plan to leverage their learnings to further optimize their advertising strategies and explore new licensing opportunities in the sports industry.
Key Takeaways:
- Ryno Sports focuses on player-specific MLB Players, Inc. merchandise, leveraging the licensing rights from MLB Players Association.
- The company's print-on-demand model allows for quick turnaround and the ability to capitalize on trending players and events.
- Seasonality plays a significant role in sales, with spikes during the baseball season and major holidays.
- Collaborations with artists and social media influencers help expand brand awareness and reach new audiences.
- Expanding into new marketplaces like Walmart and TikTok Shop presents growth opportunities for Ryno Sports.
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