In this episode of the podcast, Dr. Ryan Moyer speaks with researcher & marketing professor, Dr. Kaitlin Woolley, about consumer motivation. They discuss the motives & biases underlying consumer decisions, why we avoid certain types of product information, how marketers leverage psychology to build loyalty, and practical ways to improve your decision-making abilities.

For more on Kaitlin, visit her website or follow her on Twitter.

Why Do We Do That? is a psychology podcast that deconstructs human behavior from the perspectives of social scientists, psychologists, and others that use applied psychology in their work.

#029 - Consumer Motivation with Dr. Kaitlin Woolley