Marketing School - Digital Marketing and Online Marketing Tips How you should price yourself as an operator-creator
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Jan 7, 2026 Discover how operator-creators can effectively price their influencer deals and avoid common pitfalls. Learn why many founders undercharge and when to say no to lucrative sponsorships that may harm long-term growth. The hosts emphasize the importance of focusing on data literacy over vanity metrics and maintaining audience trust. Real-life frameworks and experiences highlight the challenges of prioritizing views over genuine engagement. Plus, the conversation explores the growing necessity of AI fluency in today’s marketing landscape.
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Price Posts By Business Revenue
- Charge per post based on business revenue tiers, not per view.
- If under $1M, avoid deals; if $10M+, start at $25k per post and scale up.
Account For Opportunity Cost
- Decline deals that pull you from running your business or make you say things you don't believe.
- Treat opportunity cost and loss of focus as part of the price when evaluating offers.
Only Do Deals That Help Your Biz
- Take influencer deals only when they help business development or are with current clients.
- Charge firm flat fees (Neil: $50k per post) and limit involvement to preserve time.