The Perfect RIA The Power of Experimentation in Financial Planning With Art Turock [Episode 338]
Dec 8, 2025
In this engaging discussion, guest Art Turock, a seasoned author and performance coach, introduces the concept of latent needs and how addressing them can unlock significant breakthroughs. He emphasizes the importance of experimentation over failure, sharing success stories from his Intrepid Freedom Crusaders. Art also explores perceived impossibilities and offers practical accountability questions to encourage personal growth. Lastly, he outlines five daily practices to push past comfort zones, driving the message that consistent effort leads to remarkable outcomes.
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Spot Latent Needs To Create New Markets
- Latent needs are problems customers have but don't clearly voice, and spotting them creates new markets.
- Art Turock found the supermarket threat from Walmart before others and pivoted his talks to solve that need.
Cold Calls Pivoted By One Insight
- Art cold-called trade associations until he identified the supermarket risk from Walmart and then started speaking at food industry events.
- That shift turned cold calls into inbound invitations and accelerated his career.
Run Bold Experiments, Expect Data Not Failure
- Treat new programs as experiments and collect data instead of fearing failure.
- Invite many people, expect some to accept, then course-correct from results as Art did with 25 Intrepid Freedom Crusaders from 450 invites.
