The Last Time You Professionally Reinvent Yourself - Casey Stanton - Fractional CMO Show - Episode #006

Many people try again and again to reinvent themselves or their careers whenever there may seem to be some clouds on the horizon or when they are faced with a little bit of failure. Casey Stanton is here to help you stop the endless cycle of wasted time and energy every time you reinvent yourself. Casey is offering you the roadmap to reinventing yourself for the very last time.

 

Takeaways:

• If you keep reinventing yourself or your career, you’re going to find that it’s tough to get any traction.
• The traditional CMO role is the shortest-lived of any role in the C-Suite, but as a Fractional CMO, you won’t be entirely dependent on just one company.
• Consider what you want to be the last reinvention of yourself and try to get there so you can then have as much time as possible to become great at that one thing.
• There are three steps to long-term success as a Fractional CMO: 1. Elevating to the top role in marketing (the CMO); 2. Serve multiple clients; 3. Focus on solving bigger problems.
• Solving bigger problems is how you make the biggest impact!
• Regardless of where the future of business goes, whether it be Mars or Uranus, there will always be a need for CMO’s and the best way to maintain your job security as a CMO is by becoming the Fractional CMO of several companies.
• As a Fractional CMO, you have so much room and freedom to move and explore different industries, non-profits, etc., even if your interests or priorities change.

 

Quote of the Show:

• “Solving bigger problems is how you make the biggest impact” - Casey Stanton

 

Links

• Twitter: @CaseyStanton
• LinkedIn: linkedin.com/in/caseystanton
• Website: cmox.co/invite
• Personal Website: CaseyStanton.com  

 

Ways to Tune In

• Amazon Music
• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
• Spotify: https://fractionalcmo.libsyn.com/spotify
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNtb3Nob3cuY29tL2ZlZWQueG1s
• Stitcher
• YouTube: https://youtu.be/J3x1gURS7kQ