These Emails Work Extremely Well (Advanced Strategy)
Apr 7, 2025
An unconventional email strategy takes center stage, with revelations on how 'stream of consciousness' emails can boost engagement and profits. Tips include turning chaotic days into successful ones and breaking traditional marketing rules for better client connections. The speaker stresses the importance of authenticity while vetting marketers to avoid wasted money. Listeners will discover how to appeal to skeptics and why this advanced technique isn't for beginners, making it a bold yet effective choice for seasoned marketers.
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question_answer ANECDOTE
Unexpected Email Success
James Pollard sent a "stream of consciousness" email on June 6, 2023, deviating from his usual single-topic format.
This email became a surprise hit, leading him to repeat the style successfully 11 more times.
volunteer_activism ADVICE
Not for Beginners
Don't mimic James Pollard's stream of consciousness emails without a deep understanding of your target audience.
Beginners should stick to structured formulas and templates until they're more experienced.
question_answer ANECDOTE
Fallback Tasks
James Pollard shared an example about his "fallback tasks," like aiming for 15,000 steps if 10,000 isn't possible.
This ensures a feeling of success even on unproductive days.
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In June of 2023, I tried an “oddball” email idea and I didn’t know whether it’d work or not. Well, that email became one of the most engaging and profitable emails I’ve ever sent.
Since then, I’ve rehashed this idea 11 more times. And each and every time, it works like gangbusters.
But… it’s not a beginner-friendly strategy. And I don’t have a template you can follow to duplicate my success for your financial advice business because that defeats the purpose.
But I have studied these emails in depth and can get you started on sending this advanced email—if, and only if, your marketing and copywriting chops are up to snuff.
Think you’re advanced enough as a marketer to give them a shot?
Listen now.
Show highlights include:
Why financial advisors who try to mimic my “stream of consciousness” emails fall flat on their face (5:29)
The “Fall Back Task” secret for turning a day that completely flew off the rails into a success (6:25)
How to break all the rules about marketing and do nothing other than rambling to fill up your calendar with high-quality appointments (7:19)
Asking yourself this question before hiring any marketer or marketing agency prevents you from lighting your money on fire (9:52)
5 reasons my 12 “stream of consciousness” emails have been some of my most profitable emails of all time (14:11)
How to instantly make yourself more attractive to the most skeptical people on your email list (and why so many financial advisors struggle with this) (16:35)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
Financial Advisor Marketing Podcast