Working Hard with Grace Beverley
Ep. 139 [Exclusive] Sarah Ashcroft Reveals The Real Reason Why SLA Closed
May 18, 2025
In this captivating discussion, Sarah Ashcroft, a renowned fashion creator and entrepreneur behind SLA The Label, shares her heartfelt journey of closing her successful brand. She dives into the emotional turmoil of walking away from something she built, exploring themes of identity and pressure. Sarah reflects on the chaotic highs and lows of business, revealing tough lessons in inventory management and the personal challenges that contributed to her decision. Her candid insights resonate with anyone facing significant life changes, emphasizing personal growth and resilience.
01:10:24
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Quick takeaways
- The closure of SLA forced Sarah Ashcroft to reevaluate her identity, shifting from external success to internal well-being and clarity.
- Operational challenges, like a failed manufacturing partnership, highlighted the importance of contractual understanding and quality assurance in business sustainability.
Deep dives
The Impact of Closure on Identity
The closure of the fashion brand SLA has had a profound effect on the founder's sense of identity and personal clarity. Initially, the decision to shut down was met with disbelief and ambiguity, causing feelings of relief mixed with grief as she wrestled with the reality of abandoning her creation. This tumultuous experience has prompted a deep reevaluation of what success truly means, shifting from external validation to internal well-being. The founder's journey serves as a reminder that one's self-worth should not solely be defined by professional milestones, and embracing change can lead to a more authentic self.
