Working Hard with Grace Beverley [Exclusive] Sarah Ashcroft Reveals The Real Reason Why SLA Closed
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May 18, 2025 In this captivating discussion, Sarah Ashcroft, a renowned fashion creator and entrepreneur behind SLA The Label, shares her heartfelt journey of closing her successful brand. She dives into the emotional turmoil of walking away from something she built, exploring themes of identity and pressure. Sarah reflects on the chaotic highs and lows of business, revealing tough lessons in inventory management and the personal challenges that contributed to her decision. Her candid insights resonate with anyone facing significant life changes, emphasizing personal growth and resilience.
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Prepare Before Starting Business
- Starting a business requires more preparation, including advice from founders and understanding basics like marketing and supplier management.
- Winged it approaches might work for some, but can be risky without foundational knowledge.
The Viral Growth Trap
- Viral growth can be a double-edged sword causing unplanned stresses, especially manufacturing delays.
- SLA's unexpected viral moments overwhelmed their capacity and contributed heavily to their decline.
Misguided CFO Deepened Crisis
- A fractional CFO reduced orders drastically without aligning to product needs, worsening stock shortages during a critical period.
- This mismanagement caused inventory issues and contributed to SLA’s financial decline.