After encountering countless scams in the medspa industry, Anya Knower, Founder and CEO of The Aesthetics Advantage, reveals what to avoid—and what really works. Discover how to optimize internal processes, improve your marketing, create high-converting events, and think like your patients for lasting success. Plus, learn how to stay ahead with 2025 aesthetic trends.

Last Client of the Day is presented by Boulevard. Follow and support below:

Content Strategy & Direction: Shanalie Wijesinghe
Creative Producer: Emily Badgley
Creative Direction & Copy: Jake Broselle
Edited: Stefanie Maegan
Sound & Music: Tristan Callaway and Servando "MAXXX" Moquette
S1 Sound & Music: Eric "Ric" Flores and Servando "MAXXX" Moquette
Camera Operator: Deborah Kim
Gaffer: Colin Shepard
S1 Pick Up Gaffer: Micah Goldfarb
Hair & Make Up: Z'dra Jaye
Hair & Make Up Assistant: Rhodela Castillo
Production Assistant: Alex Wiggins and Bence Talor
S1 Production Assistant: Drea Rodriguez

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses.

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No Gatekeeping: Tips, Tricks & Truths for Medspas