Grow The Show 250 | Why Your Content Gets Views But Not Sales
Dec 23, 2025
Discover why your content might be getting views but not leading to sales. Learn about two common pitfalls creators face, such as overly salesy tactics and lack of reach. Kevin reveals how pitching too soon can disengage prospects and emphasizes the importance of selling your process before the product. He shares a four-step framework to enhance content's effectiveness, ensuring it educates audiences and drives conversions. Get ready to transform your content strategy and boost your sales!
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Sales Call That Failed For A Simple Reason
- Kevin Chemidlin recounts reviewing a friend's sales call where the prospect disengaged during the pitch.
- The deal fell apart because the friend skipped the crucial step of selling the process before the product.
Buyers Need Process Before Product
- Kevin explains buyers must be sold on two things: your process and then your product.
- Selling the process first makes the later product pitch far easier and more effective.
Features Trigger Skepticism And Comparison
- Product features often look similar across competitors and trigger prospects' negative comparisons.
- People who've been burned by generic programs will tune out when you list similar features and benefits.