Reimaging Big Brands to Create New Experiences with Steve Rosen of CreateOn

Steve Rosen is one of the CreateOn Co-Founders. He helps licensors like Magna-Tiles, Lord of the Rings, Star Trek, and Willy Wonka put products and deals together. Steve has worked with all the major film studios, licensing agencies, and toy companies in creating high-profile products, utilizing best-of-breed licensed IP in his 17 years in product development and in the entertainment industry.

Steve has executed numerous licensing deals and most recently, he brokered licensing agreements with four leading children's entertainment brands. He has also run software development teams across the globe, creating from cradle to casino floor best in class slot machine experiences. 

In this episode…

It takes another level of wild creativity, guts, and expertise to seek out brands that everyone loves and dare to reimagine them in order to create new experiences that will hopefully make people love the brand even more. That’s precisely what Steve Rosen of CreateOn is doing when they broker deals between mega players in the toys and entertainment industry in order to bring fresh products for people to enjoy.

Through their partnership with these colossal brands, Steve and his CreateOn team are creating brand new and licensed IP products, and they have taken the construction toy category by storm. And with every great success story is the ups and downs of the man who made things happen.

Join Dr. Jeremy Weisz on this episode of the Inspired Insider as he talks with Steve Rosen of CreateOn about how he and his co-founder, Aaron Singer, started the company and how their journey has been since. Steve also shares the story of how they struck gold in the construction toy category, how they reimagined established brands to create a new experience people love even more, and what he thinks is next for CreateOn. Stay tuned.