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The Startup Playbook Podcast
Ep184 – Adrian Osman (Co-founder & COO – Me&U) on metrics, ratios and mergers
May 22, 2024
Adrian Osman, Co-founder & COO of Me&U, discusses Mr. Yum's early days, focusing on ratios, raising $89M Series A, and the merger with me&u. Insights on unconventional entrepreneurship paths, challenges in consulting, and growth in the food industry. Also covers team dynamics, merger negotiations, and peer learning during scaling.
01:27:07
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Quick takeaways
- Focus on key metrics to establish as a category leader in a competitive market.
- Adaptability and resilience in quickly pivoting business strategies during the COVID-19 pandemic.
Deep dives
Strategic Rivalry Between Me and You and Mr. Yum
The intense rivalry between Me and You and Mr. Yum, spanning over five years, led to constant battles over deals and customers. Despite the fierce competition, mutual respect grew between the two companies as neither could outdo the other. The companies vied for deals globally in the UK and the US, creating a challenging yet respectful relationship.
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